News & blogs

As a Wi-Fi evangelist it is with some trepidation that I approach this issue – because I really want Wi-Fi everywhere, for everyone, and I don’t want people to be scared of using it. But Wi-Fi security is (unfortunately) a real issue. As someone said: If Dilbert is picking up on this, it’s probably about time to […]

I get this question pretty much every day: How do you make money on Wi-Fi? While there are a lot of experiments (and good ones, too) out there, there are – contrary to common belief – about five proven ways to do it. Here they are: Retention: It is absolutely certain that Wi-Fi (usually free but […]

This is a very good question that I sometimes get – and a question that is largely impossible to answer. For some folks, the ROI is thousands of percent. For others it’s absolute zero. It’s kind of like making a sales call. What’s the ROI of that? It can be anything, really. For big companies […]