Lars Koelendorf is Hewlett Packard Enterprise’s Director of Aruba Mobility Vertical Solutions in Europe, Middle East and Africa and is responsible for developing and driving Mobility Solutions sales and go- to-market strategy for that region. Lars’ responsibility includes solutions based on mobility networking, analytics and mobile engagement technology areas for the Hospitality, Large Public Venues, Retail, Healthcare and Education verticals.
Lars has been in the networking industry for more than 20 years and before the current role he was HP Networking’s EMEA Director of Wireless Business, and prior to that manager of the Technical Presales Group, responsible for coaching and managing HP Networking’s Technical Presales Consultants (TCs), as well as designing and deploying country TC engagement and support/escalation programs for end-users.
Lars also served as country solutions lead in Denmark for HP Networking, responsible for overseeing sales and organizational structure in that country. Prior to this role, he held the position of TC for HP Networking in Denmark.
Before Lars joined HP in 2003, he held a number of positions with industry distributor Ingram-Micro, including responsibilities for the network and storage business unit, and technical support group. He preceded that role with a position at reseller Polyteknisk Data, where he worked as a sales rep and systems engineer.
Lars holds an Executive MBA from the International University of Monaco, as well as a Certificate in Business Administration from AVT Copenhagen, in cooperation with Harvard Business School in Boston, MA.