Marc Merlini heads up business development for JCDecaux’s program for city connectivity & monetization.
JCDecaux Link, established in March 2015, is a corporate structure dedicated to connectivity and related services. Its mission is to be the Group’s specialist in this area, assisting the subsidiaries to develop connectivity service and coordinating all the Group’s technical, commercial, contractual and financial expertise relating to these activities.
These services involve the development of connectivity solutions in cities, metro networks and airport hubs notably using small cells, Wi-Fi or Beacons, to meet the challenges of the Smart City, while addressing the needs of mobile operators for more efficient networks.