Lim PK is the co-Founder and the Coordinator for Spotwerkz. SPOTwerkz is a company created to drive “on the spot” (location based or real-time) activities as the next frontier in the digitization of our lives, focusing on 2 core areas of interest – analytics and lifestyle activities with a customer and service presence in South East Asia, and Australia. Prior to this, he hold Board-level, and senior management roles in private and public listed companies in Malaysia, and Thailand with the primary responsibilities in strategic development, and business intelligence analysis. He graduated with a Bachelor of Science degree in Computing from the University of Portsmouth in 2001 and obtained a Masters degree in Business Administration majoring in Human Resource Management from the University of Nottingham Trent in 2004.