Our tips for how to extract maximum value for the expo
We want to ensure that you’ll get the most out of your investment in the exhibition and maximise the number of delegates you meet. Here is what we recommend:
How to be successful pre-event
- Ensure you have clear and achievable objectives
- Ensure you have fully briefed your onsite team about your event objectives
- Have procedures in place for measuring your success against your objectives
- Allow plenty of time for designing your stand
- Inform clients, press, colleagues, and guests that you are exhibiting on your website, via advertising, or via direct mail
- Consider further sponsorship opportunities to increase your exposure (branding) and to stand out generally or from other exhibitors
- Literature in delegate bags is an good way to highlight your products or services and draw delegates to your stand
- A dynamic exhibit attracts attention so consider including additional lighting or audio-visual displays on your stand
How to be successful at the event
- Load up on giveaways and/or literature on display and make sure you bring enough copies
- Provide complimentary drinks or food at your stand
- Run competitions or prize draws
- If you are launching a new product or service ensure that you announce this – prospective clients and partners are always attracted by news value
- Wear your badge at all times so delegates know who they are networking with
- Ask delegates to complete an enquiry form so you can collect contact details and follow up later
- Add little snacks to your stand such as sweets, chocolate, or flowers
- Ensure you have clear and consistent branding and keep messages brief
- Use bold images, photos, logos, and large text
How to be successful post-event
- Collect leads and follow up within two weeks of the show
- Write up & share a report on research carried out or important information collected
- Relay your experience to media, colleagues, staff, and guests
- Evaluate your achievements against your objectives
- Consider booking for the following year as soon as possible as discounts will be available for early bookings
If you want to discuss your expo ideas and for more advice, don’t hesitate to contact Inger Hjort or our CEO Claus Hetting. We’re always delighted to help you make your attendance at Wi-Fi NOW better, more provocative, and – not least – more effective.