Pat Coyle is Senior Associate Athletics Director and Chief Revenue Officer for Texas A&M Athletics.
Coyle joined the Aggies from AmpThink, a leader in sports venue technologies, and a technology partner to Texas A&M. At AmpThink, Coyle led marketing and product development for the company’s Wi-Fi analytics group. He also led the development of monetization strategies for AmpThink’s clients across sports & entertainment, aviation, and retail.
Prior to his time at AmpThink, he served as Senior Vice-President of Marketing and Audience Technology Platforms at InStadium, a venture-backed sports media company that manages a video network encompassing more than 500 professional and college stadiums in the U.S. While at InStadium, Coyle spearheaded the development of a short form video entertainment program, InStadium.tv, and a companion mobile fan engagement platform, FanX.
Before joining InStadium, Coyle spent five years running his own firm, Coyle Media, where he consulted and trained NBA, NHL, and NFL teams in digital media sponsorship sales. At Coyle Media, Pat developed the Sports Marketing 2.0 Conference series, hosting annual events in San Francisco, Los Angeles, and New York. That enabled Coyle to build strong ties in the technology startup scenes on both coasts.
Prior to Coyle Media, Coyle spent eight seasons leading marketing and digital media for the NFL’s Indianapolis Colts. Under his leadership the Colts custom-built the NFL’s first team-branded social media network, as well as the first – and only – social media platform for high school football in Indiana. Both products were forerunners to Facebook, allowing the Colts to reach digital media levels in 2008 that many teams still haven’t achieved today.
A 1988 graduate of Hamilton College, where he earned a degree in English literature, Coyle is a native of Winnetka, Illinois.