Jeff Platon is the Vice President of Marketing at Wi-Fi Alliance, the global nonprofit organization that leads Wi-Fi® certification and interoperability standards for wireless connectivity across billions of devices worldwide.
In his role at Wi-Fi Alliance, Jeff drives global marketing strategy, brand positioning, and ecosystem engagement to reinforce Wi-Fi’s role as the trusted, secure foundation for connected experiences. He represents the Alliance in industry forums and events, helping shape the narrative around next-generation Wi-Fi technologies and their impact on the broader connectivity landscape.
Jeff brings more than 20 years of international marketing and growth leadership experience across B2B SaaS, cybersecurity, enterprise software, and technology sectors. Prior to joining Wi-Fi Alliance, he held senior marketing and go-to-market roles at leading technology organizations such as Accuris Cisco and McAfee, where he led global brand strategy, demand generation, product messaging, and cross-functional GTM execution.
A seasoned communicator and strategic thinker, Jeff is passionate about collaboration and innovation in connectivity, and he plays a key role in amplifying Wi-Fi Alliance’s mission to connect everyone and everything, everywhere.