Ravi Karthik is the Chief Marketing and Consumer Officer at ACT Fibernet, India’s third-largest wired broadband provider, where he leads marketing, product, growth, innovation, and customer experience across a multi-city footprint. Under his leadership, ACT has undergone a multi-year transformation — tripling its subscriber base, expanding to over 30 cities, and positioning itself as a performance-led, innovation-first brand.
Ravi spearheaded the launch of ACT Smart WiFi®, India’s first AI-powered Wi-Fi platform, now deployed in almost a million homes. The platform leverages agentic AI to optimize in-home connectivity in real time — solving for dead zones, buffering, and bandwidth congestion. It has driven significant improvement in device speeds, establishing ACT as a category pioneer in intelligent connectivity.
He has been featured in leading publications such as The Economic Times and was recently recognized as one of India’s Top 5 CMOs at the intersection of technology and brand.
Prior to ACT, Ravi held leadership roles at Flipkart and Procter & Gamble, bringing deep experience across telecom, e-commerce, and FMCG.