Founded in Germany in 2021 by positioning technology researchers, Pinpoint is a pioneer in smartphone-based UWB (Ultra-Wideband) positioning. As an active member of the FiRa Consortium, we focus in high-precision spatial solutions that define the future of indoor positioning and micro location-based services. Pinpoint provides an end-to-end indoor positioning solution that combines SATlets® — FiRa® certified building-based satellites for precise indoor location — with powerful smartphone SDKs (Software Development Kits) for iOS and Android. SATlets (https://www.pinpoint.de/en/products/hardware/satlet) create the physical infrastructure for accurate indoor positioning, while Pinpoint’s SDKs (https://www.pinpoint.de/en/products/software) seamlessly integrate indoor navigation and location-based services into existing customer apps. Together, they deliver a “Google Maps–like” experience indoors, transforming physical spaces into smart, location-aware environments. Pinpoint’s technology powers high-precision use cases including indoor navigation for the visually impaired at transit hubs, in-store retail navigation to drive revenue, and seamless delivery-to-phone services for the event sector.
In a recent WiFi NOW Tech Watch interview, Thomas Graichen outlines how Ultra-Wideband (UWB) technology is finally making precise indoor navigation practical – and potentially as transformative as GPS was for outdoor navigation.
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