Wi-Fi NOW Global

About: Netduma

Founded in Cambridge, UK, Netduma is transforming the home internet experience by fixing the hardest problems behind buffering video, dropped calls, and laggy gaming. While others treat the symptoms, we go to the source – solving the root causes directly on the customer’s router/CPE. This unique position has enabled us to deliver world-first results, including a complete fix for network congestion without sacrificing bandwidth and always-on performance insights that help operators stay ahead of issues.

In 2024, we introduced Netduma Optima, the first complete Quality of Experience solution. Integrated seamlessly into routers and CPEs, Optima ensures smooth streaming, flawless video calls, and ultra-responsive gaming. Delivered as a white-label platform, it helps service providers reduce churn, cut costs, and generate new revenue, without replacing existing hardware.

Our Passive Insights technology takes this further, giving operators continuous visibility into the customer experience and enabling proactive support that lowers truck rolls, reduces support calls, and builds long-term loyalty.

Today, Netduma’s technology powers millions of homes around the world with leading partners including BT, Telstra, Nokia, and NETGEAR (with many more to be announced soon). Recognised with the 2024 “Scale-up of Network X” award and supported by deep industry partnerships, we are rapidly expanding across Europe and North America to redefine how telcos deliver an exceptional home internet experience.
Find out more: https://netduma.com/optima