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About WiFi NOW

Connecting the global wireless industry through knowledge, insights, and industry leadership.

Our mission

WiFi NOW is a global media, events, advisory, and knowledge platform dedicated to advancing the wireless industry. Our mission is to accelerate innovation, share knowledge, and bring together the people and companies shaping the future of wireless connectivity.

Wi-Fi is at the heart of everything we do. As the wireless industry evolves, our coverage also encompasses complementary and emerging technologies including Ultra-Wideband (UWB), Bluetooth, Wi-Fi HaLow, wireless sensing, and Ambient IoT. We believe that better wireless connectivity creates better opportunities for people, businesses, and communities everywhere.

Connecting the industry

WiFi NOW brings together an influential global network of technology leaders, innovators, entrepreneurs, service providers, enterprises, and industry experts. Through our media platforms, industry events, webinars, and partnerships, we connect the organisations and individuals driving wireless technology and markets forward. We provide a platform for sharing expertise, discovering new technologies, exploring business opportunities, and building valuable industry relationships.

News, analysis, & industry insights

WiFi NOW delivers independent industry news, expert analysis, interviews, and in-depth technology insights to a global audience of wireless professionals. Our editorial coverage spans technology innovation, market developments, business strategies, emerging applications, and the companies transforming the wireless industry. We were founded in 2015, but our founder’s roots in wireless go back to 1998.

The WiFi NOW Resource Centre provides an expanding library of technology guides, industry reports, expert insights, and market intelligence designed to help wireless professionals make informed decisions. Our mission is not simply to report on the industry, but to help our audience understand where it is heading.

Events & industry leadership

WiFi NOW organises international conferences, summits, and online events bringing together leading companies, decision-makers, and technology experts from across the wireless ecosystem. Our flagship WiFi NOW World Congress and specialised industry events provide opportunities to exchange knowledge, showcase innovation, build partnerships, and explore the next generation of wireless technologies. Through our events and editorial platforms, we help shape the conversations that matter most to the future of wireless connectivity. Explore WiFi NOW events

Media & industry partnerships

WiFi NOW connects technology companies and industry organisations with a highly specialised global audience of wireless professionals, including senior executives, technology decision-makers, engineers, and industry influencers. Our own estimate is that our audience includes about 80% of the decision makers within the Wi-Fi and adjacent wireless industries (non-cellular).

Our media and partnership programmes help organisations communicate their expertise, showcase solutions, build market awareness, and establish meaningful relationships across the wireless industry. We work with leading technology vendors, service providers, enterprises, and industry organisations to bring important innovations and ideas to the market.

Join the WiFi NOW community

Stay informed and connected through WiFi NOW’s industry news, expert interviews, webinars, technology reports, and international events. Whether you are developing wireless technology, deploying networks, building a business, or exploring the future of connectivity, WiFi NOW is your connection to the global wireless industry. Join WiFi NOW today!

Subscribe to WiFi NOW News by becoming a free member.

Wi-Fi Industry News

October 22, 2026 [Research & Analysis]

Wi-Fi HaLow device shipments could reach nearly 300 million units in 2031, ABI Research says

October 18, 2026 [Weekly News Brief]

Roundup: Apple’s UWB, Realtek’s Wi-Fi 8, Extreme Networks wins award, Brazil’s 6 GHz dispute continues, & Japan’s Wi2 extends OpenRoaming

October 16, 2026 [Wi-Fi NOW TV]

Dynamic Spectrum Alliance Global Summit: Live Stream from London, UK (Oct 21 @ 8:30 am GMT)

October 16, 2026 [Wi-Fi NOW TV]

Wi-Fi HaLow: New Technology & Business Opportunities for Europe (Tue Nov 3 @ 10:30 am CET)

October 13, 2026 [Breaking News]

Network X: Plume Console sets new ‘gold standard’ for Agentic AI-powered ISP operations

October 13, 2026 [AI Operations]

Network X: Major Qualcomm announcements on Wi-Fi 8, ISP intelligence SW platform, and new silicon for FWA

October 13, 2026 [Industry leaders]

MediaTek at Network X: On-chip AI can reduce home gateway Wi-Fi energy consumption by 50%

October 10, 2026 [Weekly News Brief]

Roundup: MediaTek’s Wi-Fi 8, Sagemcom’s RDK EasyMesh, HPE’s Ryder Cup, Silicon Labs’ AI platform, Apple works with LG

October 09, 2026 [Innovations in Wi-Fi]

Netduma: Real-time home broadband and Wi-Fi experience optimisation belongs on the CPE, not in the cloud

October 04, 2026 [Wi-Fi NOW Announcement]

WiFi NOW lands Extreme Networks, HPE, and Cisco as WiFi NOW Partners for the 2026-2027 season

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New Aprecomm white paper: Understanding the business-critical shift from QoS ...

New paper: Enea publishes the definitive technical guide to Wi-Fi Offloading

New MediaTek Filogic paper on Wi-Fi 8 (802.11bn) highlights Ultra High Availa...

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