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Netduma

Founded in Cambridge, UK, Netduma is transforming the home internet experience by fixing the hardest problems behind buffering video, dropped calls, and laggy gaming. While others treat the symptoms, we go to the source – solving the root causes directly on the customer’s router/CPE. This unique position has enabled us to deliver world-first results, including a complete fix for network congestion without sacrificing bandwidth and always-on performance insights that help operators stay ahead of issues.

In 2024, we introduced Netduma Optima, the first complete Quality of Experience solution. Integrated seamlessly into routers and CPEs, Optima ensures smooth streaming, flawless video calls, and ultra-responsive gaming. Delivered as a white-label platform, it helps service providers reduce churn, cut costs, and generate new revenue, without replacing existing hardware.

Our Passive Insights technology takes this further, giving operators continuous visibility into the customer experience and enabling proactive support that lowers truck rolls, reduces support calls, and builds long-term loyalty.

Today, Netduma’s technology powers millions of homes around the world with leading partners including BT, Telstra, Nokia, and NETGEAR (with many more to be announced soon). Recognised with the 2024 “Scale-up of Network X” award and supported by deep industry partnerships, we are rapidly expanding across Europe and North America to redefine how telcos deliver an exceptional home internet experience.
Find out more: https://netduma.com/optima

Learn more about Netduma

October 09, 2026 [Innovations in Wi-Fi]

Netduma: Real-time home broadband and Wi-Fi experience optimisation belongs on the CPE, not in the cloud

The Cambridge-based company has developed an on-device platform designed to improve application performance in real time.

October 08, 2026 [Technology Guides]

Netduma: Home connectivity experience optimisation – without a Cloud in sight

Netduma puts intelligence directly on the home gateway to continuously measure what is happening, identify the root cause of problems, and in many cases fix issues locally and automatically. Here's a summary of WiFi NOW's recent Tech Watch interview with Netduma.

October 04, 2026 [Featured]

TECH WATCH: Home connectivity experience optimisation without a Cloud in sight – with Luke Barlow

Newcomer Netduma says the home connectivity experience can be optimised locally - and in real time - with the right home gateway technology.

October 08, 2025 [News Exclusive]

Netduma’s unique CPE-only optimisation tech boosts home connectivity QoE by many multiples, company says

Netduma is on the verge of signing up a third European tier one telco client.

All posts and resources about Netduma
Visit website

Netduma

Official Partner

Meet the leaders

Luke BarlowCEO, NetdumaIain FraserCTO, Netduma
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