Above: Wi-Fi NOW TV with Plume CEO & co-founder Fahri Diner
As broadband service providers continue to face challenges including formerly profitable triple-play services reducing to single-play (broadband) only, ISPs need new sets of services as well as a new mindset to boost revenues and avoid the slippery slope of service commoditisation.
Plume CEO & co-founder Fahri Diner says “broadband service providers need to stop selling broadband” – and instead start selling personalised experiences. One component of new service bundles is – of course – optimised, whole-home Wi-Fi – but there’s also a lot more to it. Get all the details in the interview – it’s eyeopening and insightful, as always, from Fahri.