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Adtran transforms the in-home Wi-Fi experience – and joins Wi-Fi NOW

July 12, 2022 | INDUSTRY LEADERS | by Claus Hetting, Wi-Fi NOW CEO & Chairman

By Claus Hetting, Wi-Fi NOW CEO & Chairman

Adtran – the leading US vendor of end-to-end fibre-based broadband solutions – continues to transform the in-home Wi-Fi experience through innovation and tech leadership. The stakes are high as multi-gigabit broadband to the home drives the need for more sophisticated gateways, better Wi-Fi extenders, and not least cloud-managed, optimised home Wi-Fi. We’re delighted to announce that Adtran is also our new Wi-Fi NOW partner.

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More and more home broadband service providers understand that today’s services terminate at the Wi-Fi device – whatever that device may be – and not at the CPE. This means comprehensive, high-quality whole-home Wi-Fi is more than just essential – it is business critical. This trend is accelerated by the rapid rollout of multi-gigabit fibre broadband services to homes across the US and elsewhere.

Above: Ryan McCowan, CTO Americas and AVP Portfolio Strategy at Adtran.

“We’ve always understood the necessity of delivering excellent home Wi-Fi but today the importance of Wi-Fi is accelerating. We’re intensifying our focus on unlocking the in-home opportunity. In addition to our market-leading Wi-Fi 6 gateways and extenders, we’ve teamed up with Plume to deliver Cloud-optimised in-home Wi-Fi management, also known as adaptive Wi-Fi,” says Ryan McCowan, CTO Americas and AVP Portfolio Strategy at Adtran.

According to Adtran great home Wi-Fi involves four steps: After choosing Wi-Fi 6 as your starting point, you must deploy carrier-grade Wi-Fi 6 gateways, apply AI-driven cloud management of Wi-Fi services, and finally use data analysis, automation and AI-enabled visualisation tools to deliver agile network operations and customer service. Adtran already supplies sleek multi-gigabit Wi-Fi 6 home gateways and extenders that also incorporate OpenSync for easy deployment of smart home services.

“We’re delighted to welcome the US’ leading fibre solution vendor as our Wi-Fi NOW Partner – and we’re excited to begin showcasing Adtran’s drive toward high-quality Wi-Fi in the home. Multi-gigabit fibre-based broadband speeds are ramping up quickly and to extract maximum value from these services, home Wi-Fi performance needs to ramp up quickly and needs be carefully managed. Adtran is doing exactly that,” says Claus Hetting, Wi-Fi NOW CEO & Chairman.

Adtran is headquartered Huntsville, Alabama, and serves customers in more than 68 countries. In the coming months Wi-Fi NOW will be showcasing and documenting the work of Adtran across the globe including important new deployments, product and solution launches, interviews with executives on important Wi-Fi-related topics, and more. Watch this space.

/Claus.

  • Smart home
  • Adtran

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Topics covered in this article

  • Smart home
  • Adtran
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Wi-Fi NOW (Hetting Global ApS), Denmark company registry no. 40955437
Hedeskovvej 9
DK-8520 Lystrup, Denmark.
Contact: Tlf: +45 25341705 / Claus Hetting

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