Why mobile will never kill off Wi-Fi
We’ve heard it before: Tech media predicting the end of Wi-Fi. This time the culprit is Bloomberg Technology and a host of syndicated publications. But actually, nothing could be further from the truth.
A couple of weeks ago Bloomberg Technology ran this headline: ‘A World Without Wi-Fi Looks Possible as Unlimited Plans Rise’. The verdict from the analyst community (myself included) was unanimous: Nope, never gonna happen.
It’s actually the reverse: Carriers need Wi-Fi more than ever
The reasons why are so multitudinous that is hard to know where to start. But let’s begin here: Just imagine what would happen if some 60-70% of phone data traffic currently carried on Wi-Fi networks moved to cellular.
Mobile carriers would need to triple capacities. Even if it were possible (there’s probably not enough spectrum to allow this) it would cost billions of dollars. Add to this that current plans are ‘unlimited’ so tripling capacity would produce no additional revenue. It’s a deep red business case.
By the same logic carriers need Wi-Fi more than ever in the age of ‘unlimited’ data plans. Also note that data plans are not truly ‘unlimited’ – instead they throttle down speeds once large data bucket sizes have been exhausted.
Another important point is that on average, Wi-Fi services are substantially faster than average mobile data rates, and that phones will automatically prefer known Wi-Fi networks above cellular – unless users actively delete such networks from device memory.
And despite the advent of ‘unlimited’ plans, the impact on Wi-Fi traffic has been largely unnoticeable. We’ve written about it here. It’s counter-intuitive, but evidence (including from Devicescape here) suggests that additional availability of Wi-Fi bandwidth stimulates demand so that both Wi-Fi and mobile traffic increases.
If you want to read more compelling reasons why mobile 4G or 5G will never kill off Wi-Fi, read this blog by analyst Dean Bubley here.
What about LTE-U?
One reason for renewed interest in killing off Wi-Fi could well be recent announcements – among others by T-Mobile International – that US mobile carriers will begin deploying 4G in 5 GHz ‘Wi-Fi bands’. We don’t know how extensive such deployments might be, but we’re guessing that they will be fairly localised. From the most cynical point of view, LTE-U is a carrier’s way to get users to pay for services that they would otherwise get for free – with Wi-Fi.
The idea that LTE-U or prospective 5G unlicensed (yes, that’s coming up soon as well) would replace Wi-Fi is absurd. Carriers have no technical or economical way of replacing hundreds of millions of low-cost Wi-Fi networks in homes and businesses – and scores of large enterprise and city Wi-Fi networks are being built every day.
Also don’t forget that hundreds of millions of devices without SIMs still need connectivity.