• wifinowglobal.com
  • syndicated.wifinowglobal.com
  • Wi-Fi NOW Global
  • Wi-Fi NOW Asia
  • Wi-Fi NOW Latin America

Wi-Fi NOW Global

  • Wi-Fi
  • Wi-Fi HALOW
  • ULTRA-WIDEBAND
  • RESOURCES
  • OUR PARTNERS
  • BECOME A PARTNER
  • BECOME A FREE MEMBER
  • WiFi NOW AUDIENCE INTELLIGENCE 2027
  • WiFi NOW WORLD CONGRESS 2027 PROSPECTUS
  • SERVICES
  • SHOP
  • EVENTS
    • CURRENT EVENTS
    • PREVIOUS EVENTS
    • EXPO
    • EventSpace®
  • RESOURCES
  • HALL OF FAME
  • ACADEMY
    • Masterclasses
    • Wi-Fi 7 PHY/MAC
    • 6 GHz operation including AFC
  • AWARDS
    • ABOUT AWARDS
    • CATEGORIES
    • WHY ENTER?
    • HOW TO ENTER
    • JUDGES
    • SELECTION CRITERIA
  • NEWS & TV
  • HALL OF FAME
  • ABOUT US
    • ABOUT Wi-Fi NOW
    • MANIFESTO
    • OUR RATINGS
    • OUR CREDENTIALS
    • MEET THE TEAM
    • CONTACT US
    • EventSpace®

Wi-Fi Alliance VP: “Managed Networks are the new normal”

October 31, 2017 | BREAKING NEWS | by Stephanie Kinch

Managed Networks are the new normal, and Wi-Fi already enables a range of 5G scenarios. What’s next? Faster, better, and more secure connections.

That’s what Kevin Robinson, VP of Marketing for the Wi-Fi Alliance, says about this exciting time for the industry. Robinson spoke about the growth potential for Wi-Fi at this year’s Wi-Fi NOW Europe in The Hague.

“Wi-Fi really is one of the most ubiquitous technologies you have ever seen, right up there with the FM radio,” he says.

According to Robinson, more than 8 billion Wi-Fi enabled devices are now in active use. All this traffic means that Managed Networks are a new normal. User-demand for always-on connectivity at home and in hotels, stadiums, shopping malls, and transport hubs means that service providers and venue owners want to offer their own Wi-Fi networks for better control and the ability to differentiate user experiences.

It’s a growth market. Hotspots are expected to grow six-fold from 2016-2021.  For 2016-2021, expected annual growth levels in shipments of Wi-Fi enabled devices include:

  • Home automation systems – 34%
  • Smart Appliances 104%
  • Wearables 50%
  • Healthcare devices 63%

An Alliance for Wi-Fi’s future

Wi-Fi Alliance is the worldwide network of companies that brings you Wi-Fi, working in collaboration to drive the interoperability, adoption, and evolution of Wi-Fi globally. With 750+ members, Wi-Fi Alliance defines innovative, standards-based Wi-Fi technologies and programs, certifies products that meet quality, performance, security, and capability standards, provides industry thought leadership, and advocates globally for fair spectrum rules.

Now, Robinson says the alliance is working toward higher performance, better mobility, and building-wide coverage for new homes.

One new application includes pre-installation of Wi-Fi during the home construction process. In the US, the nation’s largest homebuilder now offers Wi-Fi integration in every home they sell.

“Just like your lighting and electricity, Wi-Fi is going to be a core element in those homes,” says Robinson.

Wi-Fi and 5G

According to Robinson, Wi-Fi already enables a range of 5G scenarios including:

  • Multi-gigabit performance
  • Increased network capacity through densification
  • Store and compute easily at the edge
  • High-performance voice and video
  • Point-to-point alternative to fiber

Wi-Fi hasn’t hit its peak, says Robinson. It is a huge player in the next generation of connectivity because of its ubiquity, global availability and accessibility, robust range, is versatility, and cost-effectiveness.

“We are very uniquely suited in the trade-off between performance and cost in a way that very few other technologies can match,” he says.

/Stephanie

Wi-Fi Industry News

November 09, 2026 [Featured]

Roundup: MikroTik launches HaLow, Bluetooth HDT is official, Plume & Google dismantle botnet, FCC’s ultra-wideband NPRM

November 08, 2026 [New standards]

Interview: Wi‑Fi 8 isn’t about speed – but that’s exactly the point, says Cisco Wireless CTO Matt MacPherson

November 03, 2026 [Featured]

TECH WATCH: Preparing ultra-wideband for mass market adoption – with FiRa’s Sunil Jogi

November 02, 2026 [Featured]

TECH WATCH: Wireless convergence across Wi-Fi, 5G, and satellite – with SPARRO

November 01, 2026 [Weekly News Brief]

Roundup: Ofcom opens more 6 GHz band, FCC bans Chinese test labs, news from Cisco & HPE, & India’s higher power 6 GHz Wi-Fi

October 30, 2026 [Ultra-wideband]

UWB moves from technology promises to proven, real-world applications at UWB in ACTION 2026 in Chemnitz, Germany

October 27, 2026 [Breaking News]

Intel & Broadcom conduct world’s first cross-vendor public Wi-Fi 8 interop & NPCA spectrum efficiency gain demo

October 27, 2026 [Industry leaders]

A conversation with Deutsche Telekom: Open source, 6 GHz, and AI are reinventing home Wi-Fi, says SVP Pedro Bandeira

October 25, 2026 [Weekly News Brief]

A busy week: News from NCTA, FiRA, Zyxel Networks, Extreme, TP-Link, HPE, Cisco, Synaptics, Nordic Semiconductor, & Peraso

October 24, 2026 [Featured]

TECH WATCH: Seeing Wi-Fi through your user’s eyes is the only way to drive up Wi-Fi quality – says Anil Gupta of Wyebot

Search

Resource Centre

Your hub for the latest Wi-Fi industry insights and resources

Research reports, in-depth technology guides and expert insights on Wi-Fi — new resources every week, free for members.

  • Solutions & Use Cases
  • Technology Guides
  • Expert Insights
Explore the Resource Centre →
  • Members onlySolutions & Use CasesBluetooth Silicon & Solutions Tracker 2026-2027: LE Audio, Auracast, Channel Sounding, & HDTNovember 7, 2026
  • Expert InsightsWi-Fi HaLow in Europe: Edge AI growth and real-world deployments point to new IoT opportunitiesNovember 4, 2026
  • Technology GuidesBluetooth Technology Guide Part 6: The Road to Battery-Free Connectivity with Bluetooth Ambient IoTNovember 3, 2026

Subscribe to Wi-Fi NOW

Stay updated on Wi-Fi News & Information

  • This field is for validation purposes and should be left unchanged.

Upcoming events

WiFi NOW World Congress USA 2027

April 19, 2027

Register now
All events

Latest white papers All white papers

New Aprecomm white paper: Understanding the business-critical shift from QoS ...

New paper: Enea publishes the definitive technical guide to Wi-Fi Offloading

New MediaTek Filogic paper on Wi-Fi 8 (802.11bn) highlights Ultra High Availa...

Upcoming Masterclasses

On-demand: Inside Wi-Fi 6E & Wi-Fi 7

MASTERCLASS: A JOURNEY INSIDE Wi-Fi 6E

Register now
All masterclasses

Wi-Fi NOW Services

Job platform

Stay updated on the latest jobs in the Wi-Fi industry.

Go to jobs

Wi-Fi Academy

Interested in the latest technologies in Wi-Fi?

Go to academy

Syndicated

The latest press releases from all Wi-Fi companies.

Visit syndicated
This website uses cookies to improve your experience. Read more in our privacy statement. Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Wi-Fi NOW

Join WiFi NOW for free

Create your free account to access unique insights and industry resources.

  • Unlock articles
  • Access reports & resources
  • Download presentations
  • Watch webinars
  • Stay updated on the latest
  • This field is for validation purposes and should be left unchanged.

Already have an account? Log in

Log in

Don’t know your password? Click here to login with an e-mail link instead.

Forgot your password?
Don’t know your password?

Enter your e-mail below and we'll send you a login link.

No account yet? Join for free

Wi-Fi NOW (Hetting Global ApS), Denmark company registry no. 40955437
Hedeskovvej 9
DK-8520 Lystrup, Denmark.
Contact: Tlf: +45 25341705 / Claus Hetting

For questions or comments, please contact Chief Administrator [email protected]

Visa logo MasterCard logo JCB logo American Express logo

Terms of Purchase - Privacy Statement - Terms of Service