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Sky releases ‘WiFi Max’ guaranteed home Wi-Fi, Plume-optimised Wi-Fi stays strong despite traffic rise

August 6, 2023 | FEATURED | by Claus Hetting, Wi-Fi NOW CEO & Chairman

By Claus Hetting, Wi-Fi NOW CEO & Chairman

In July UK-based home broadband service provider Sky launched their newest Wi-Fi offering called ‘Wi-Fi Max’. The service includes Wi-Fi mesh pods and comes with a connectivity speed money-back guarantee as well as Cloud-based Wi-Fi optimisation, the company says. Both Sky and Sky’s owner – Comcast – have long been using Plume’s adaptive Wi-Fi for optimisation of the in-home connectivity experience.

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Sky has launched their latest Wi-Fi offering based on whole-home Wi-Fi mesh and Cloud-based connectivity optimisation, the company said in a statement here. Sky is so confident about their Wi-Fi quality that they’ve issued ‘the UK’s fastest Wi-Fi guarantee’ promising 25 Mbps in every room or your money back – if you also pick Sky’s Broadband Ultrafast (145 Mbps average speed) or a faster service, the company says. For now the new WiFi Max gateway and mesh pods system support Wi-Fi 6 and up to three pods can be included in the package for free.

Above graphic courtesy Plume IQ.

Sky says the guarantee is eight times faster than their standard guarantee. The service can be managed from an app and comes with security protection for all devices on the network (including anything smart home IoT), parental controls, and more. WiFi Max can be used with any Sky home broadband service from 36 to 900 Mbps although the speed guarantee only applies to services from 145 mbps and up.

Above all WiFi Max appears to be an excellent deal at only an additional £7.5 UK pounds (about US$9.5) per month.

Plume-managed Wi-Fi connectivity stays strong despite rising traffic

Meanwhile Plume IQ – the market data and analytics arm of home broadband platform provider Plume – says that Plume-managed homes continue to deliver strong connectivity experiences despite interference levels and traffic rising. According data just released by Plume IQ, data usage has increased 21% year-on-year to 2H2022 while the number of competing Wi-Fi networks (SSIDs) has increased by 11%.

One of the results is that homes with Plume-managed Wi-FI have received an average 0f 10.2 ‘critical interference optimisations’ per week, a year-on-year increase of 21%, Plume IQ says. Yet despite all of this, the quality of experience for connectivity within Plume-managed homes has hardly changed and even increased a little. In other words: Plume’s Cloud-based Wi-Fi connectivity management for the home arguably offers strong protection against deterioration of the connectivity experience even when traffic and interference rises.

Plume IQ data is collected and analysed from Plume-managed locations around the world. Plume says it serves more than 2.5 billion connected devices across 50 million locations including households and businesses.

/Claus.

  • Plume
  • Smart home
  • Plume IQ
  • Sky

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Wi-Fi NOW (Hetting Global ApS), Denmark company registry no. 40955437
Hedeskovvej 9
DK-8520 Lystrup, Denmark.
Contact: Tlf: +45 25341705 / Claus Hetting

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