By Claus Hetting, Wi-Fi NOW CEO & Chairman
The opportunity for ISPs to deliver high-value, high-performance whole-home Wi-Fi directly to consumers is here today. To advance the case for ISP-delivered quality Wi-Fi everywhere, Calix – a leading provider of cloud and software platforms that enable telecommunications providers to simplify their business, excite their subscribers and grow their value – and Wi-Fi NOW are now teaming up.
The demand for high-quality, high-performance whole-home Wi-Fi is here today and sharply on the rise. Meanwhile, ISPs big and small all over the world are perfectly positioned to serve quality-conscious consumers with the best in home Wi-Fi services based on cost-efficient and customisable Wi-Fi service delivery platforms. Wi-Fi solution leader Calix and Wi-Fi NOW are now partnering to champion the case for ISP-delivered Wi-Fi for every home.
“Our mission at Calix is to enable service providers to simplify their businesses, excite their subscribers, and grow their value,” says Matt Collins, chief marketing officer for Calix. “To accomplish that, ISPs need to differentiate by offering the ultimate subscriber experience. That’s only possible when they can deliver powerful managed Wi-Fi in the home. We’re delighted to be partnering with Wi-Fi NOW to champion the case for ISP-delivered quality Wi-Fi, and we look forward to highlighting and sharing business-critical information with the growing Wi-Fi NOW thought-leadership community.”
During the year, Calix and Wi-Fi NOW will be zooming in on Wi-Fi technology and solutions that drive up performance and enhance the home Wi-Fi user experience while securing ISP investments and lowering operational costs. Business-critical platform elements for efficient Wi-Fi delivery by ISPs include a mobile app for user self-service as well as introduction of new Wi-Fi technology such as Wi-Fi 6E for boosts in coverage and performance. Calix is also a leader in remote home Wi-Fi optimisation, analytics, monetization, and effective ISP tools for operational support.
“We’re delighted and excited to be partnering with Calix, whom we consider to be one of the absolute leaders in this rapidly growing space. It is impressive to see how Calix is constantly evolving its Wi-Fi delivery platform to meet new ISPs and consumer demands, and we believe we can contribute strongly to advancing the case for ISP-delivered quality Wi-Fi everywhere,” says Claus Hetting, Wi-Fi NOW CEO & Chairman.
For the entirety of 2021 and into 2022, Wi-Fi NOW will be working with Calix as the official ‘Service Provider Wi-Fi Partner’ of Wi-Fi NOW. Read more and and follow all our coverage of Calix here.