• wifinowglobal.com
  • syndicated.wifinowglobal.com
  • Wi-Fi NOW Global
  • Wi-Fi NOW Asia
  • Wi-Fi NOW Latin America

Wi-Fi NOW Global

  • Wi-Fi
  • Wi-Fi HALOW
  • ULTRA-WIDEBAND
  • RESOURCES
  • OUR PARTNERS
  • BECOME A PARTNER
  • BECOME A FREE MEMBER
  • WiFi NOW AUDIENCE INTELLIGENCE 2027
  • WiFi NOW WORLD CONGRESS 2027 PROSPECTUS
  • SERVICES
  • SHOP
  • EVENTS
    • CURRENT EVENTS
    • PREVIOUS EVENTS
    • EXPO
    • EventSpace®
  • RESOURCES
  • HALL OF FAME
  • ACADEMY
    • Masterclasses
    • Wi-Fi 7 PHY/MAC
    • 6 GHz operation including AFC
  • AWARDS
    • ABOUT AWARDS
    • CATEGORIES
    • WHY ENTER?
    • HOW TO ENTER
    • JUDGES
    • SELECTION CRITERIA
  • NEWS & TV
  • HALL OF FAME
  • ABOUT US
    • ABOUT Wi-Fi NOW
    • MANIFESTO
    • OUR RATINGS
    • OUR CREDENTIALS
    • MEET THE TEAM
    • CONTACT US
    • EventSpace®

As crowds return to big sports, Cisco ups its game with a rethink of high-density Wi-Fi

June 22, 2021 | Wi-Fi NOW PARTNER NEWS | by Claus Hetting, Wi-Fi NOW CEO & Chairman

Allegiant Stadium - SSR
Allegiant Stadium in Las Vegas – home of the NFL’s Las Vegas Raiders – is also home to a major Cisco high-density Wi-Fi deployment. Deployment experts AmpThink confirm that Allegiant Stadium will also be the first commercial installation of Cisco’s new Catalyst 9104 Stadium Antenna access point.

By Claus Hetting, Wi-Fi NOW CEO & Chairman

What do you do while you’re waiting for crowds to return to large public venues? If you’re part of Cisco’s high density Wi-Fi design team, the answer is simple: You up your game by rethinking high-density Wi-Fi for stadiums. The result of a year of testing and design work is a new Catalyst-family AP with software-configurable antennas and steering designed to give sportsfans a much-needed Wi-Fi performance boost.

Cisco’s Matt Swartz has been the lead architect behind the high-density Wi-Fi at no less than four Super Bowls and three Olympic Games. But the past year has been different, says Matt. With many major sports events cancelled, Matt and Cisco’s high-density Wi-Fi design team instead decided to invest time and effort in rethinking and redesigning big stadium Wi-Fi technology.

Stadium Wi-Fi operates at the bleeding edge of what Wi-Fi networks can deliver with tens of thousands of fans testing the Wi-Fi deployment to its absolute limits, regularly breaking records for total data consumption. Getting stadium Wi-Fi design right is an art as much as it is a science. It is also a never ending battle to stretch the network to deliver more data to more fans armed with ever faster devices, says Matt.

Above: Matt Swartz, Distinguished Engineer within Cisco’s CX CTO Office. Matt is the architect behind many large public venue Wi-Fi deployments by Cisco.

While in the past the focus has been on boosting performance through software, this time Cisco’s design team decided it was time to get back to fundamentals of Wi-Fi radio and rework the antennas. The goal was to tighten beam width and reduce side lobes as well as to make the unit software configurable and steerable. In this way it is possible to increase the distance between the AP and the device, which is important if the idea is to hang Wi-Fi radios off – for example – the stadium’s catwalk.

“There are basically two approaches to Wi-Fi at large public venues, some might even call them two religions: Underseat or overhead AP installation. In some cases underseat deployment may be the only way. But in many cases we can deliver great Wi-Fi from overhead APs and use a lot fewer APs than for underseat installations. But this approach does require the exact right AP and antenna configuration, which is exactly what we’ve developed here,” Matt Swartz says.

Reduced side lobes means less AP-to-AP interference while configurable beam width and steering allows the unit to deliver the best possible Wi-Fi signal from a range of distances, Matt explains. While Cisco’s previous solution involves APs with external antennas – which leaves plenty of room for cabling and mounting errors during installation – this time everything is integrated. The result is the single unit now dubbed the Catalyst 9104.

Cisco’s newest Catalyst AP is will be officially released at the end of the summer but the unit is already being tested by select customers, Cisco says. Cisco says they expect that existing Cisco high-density Wi-Fi venues are top candidates for deployment of the new Catalyst 9104 unit. All the networks will be Wi-Fi 6-capable, of course.

Catalyst 9104 will “change the math of stadium Wi-Fi,” says AmpThink

Cisco is not the only company excited about the prospects of boosting the performance and economics of big stadium Wi-Fi with new radio technology. Leading stadium Wi-Fi deployment and operations experts AmpThink have been advocating for such a product for a long time and were quick to express interest in installing the new unit at multiple venues, AmpThink says. The company has over 75 major stadium and arena Wi-Fi projects under their belt.

Testing Cisco’s latest high-density AP designed for large public venues dubbed the ‘Catalyst 9104 Stadium Antenna’ – to be released in late summer 2021.

“I can confirm that we will be installing the units at Allegiant Stadium, and that Allegiant will be one of the first deployments in the world. The planning for this product goes back almost two years, and we installed the supporting cabling and mounts almost a year ago,” says Bill Anderson, CEO of AmpThink. At Allegiant, Bill Anderson says the new units will be more than 120 feet from the target devices. “We are installing Wi-Fi radios overhead because there was literally no where else to mount,” he says.

He also says that – in his opinion – the product will materially change the industry’s approach to arena designs and offer Cisco a substantial competitive advantage. Later this summer AmpThink expects to announce a major implementation using the Catalyst 9104 that will “change the math of stadium Wi-Fi,” Bill Anderson says. We’ll be sure to cover it.

/Claus.

  • Cisco
  • Large public venues
  • Enterprise Wi-Fi
  • Wi-Fi 6

Wi-Fi Industry News

October 18, 2026 [Weekly News Brief]

Roundup: Apple’s UWB, Realtek’s Wi-Fi 8, Extreme Networks wins award, Brazil’s 6 GHz dispute continues, & Japan’s Wi2 extends OpenRoaming

October 16, 2026 [Wi-Fi NOW TV]

Dynamic Spectrum Alliance Global Summit: Live Stream from London, UK (Oct 21 @ 8:30 am GMT)

October 16, 2026 [Wi-Fi NOW TV]

Wi-Fi HaLow: New Technology & Business Opportunities for Europe (Tue Nov 3 @ 10:30 am CET)

October 13, 2026 [Breaking News]

Network X: Plume Console sets new ‘gold standard’ for Agentic AI-powered ISP operations

October 13, 2026 [AI Operations]

Network X: Major Qualcomm announcements on Wi-Fi 8, ISP intelligence SW platform, and new silicon for FWA

October 13, 2026 [Industry leaders]

MediaTek at Network X: On-chip AI can reduce home gateway Wi-Fi energy consumption by 50%

October 10, 2026 [Weekly News Brief]

Roundup: MediaTek’s Wi-Fi 8, Sagemcom’s RDK EasyMesh, HPE’s Ryder Cup, Silicon Labs’ AI platform, Apple works with LG

October 09, 2026 [Innovations in Wi-Fi]

Netduma: Real-time home broadband and Wi-Fi experience optimisation belongs on the CPE, not in the cloud

October 04, 2026 [Wi-Fi NOW Announcement]

WiFi NOW lands Extreme Networks, HPE, and Cisco as WiFi NOW Partners for the 2026-2027 season

October 04, 2026 [Weekly News Brief]

Wi-Fi 8 operator validation in Brazil, TP-Link’s Wi-Fi 8, SPARK lands another client, FCC’s new UWB rules, Samsung combines UWB & BLE

Topics covered in this article

  • Cisco
  • Large public venues
  • Enterprise Wi-Fi
  • Wi-Fi 6
Resource Centre

Your hub for the latest Wi-Fi industry insights and resources

Research reports, in-depth technology guides and expert insights on Wi-Fi — new resources every week, free for members.

  • Solutions & Use Cases
  • Technology Guides
  • Expert Insights
Explore the Resource Centre →
  • Expert InsightsThe predistortion pioneer who says Wi-Fi has outgrown DPD: QuantalRF’s Dr Ali Fard speaks out on Wi-Fi 8 and AI at the edgeOctober 18, 2026
  • Expert InsightsInventor of AI Ops for enterprise Bob Friday explains why agentic AI will finally make self-driving enterprise networks a realityOctober 18, 2026
  • Expert InsightsFrom Hype to Hard Numbers: AI Arrives at the ISP Support DeskOctober 17, 2026

Download Media kit

Breaking News

October 18, 2026 [Weekly News Brief]

Roundup: Apple’s UWB, Realtek’s Wi-Fi 8, Extreme Networks wins award, Brazil’s 6 GHz dispute continues, & Japan’s Wi2 extends OpenRoaming

October 16, 2026 [Wi-Fi NOW TV]

Dynamic Spectrum Alliance Global Summit: Live Stream from London, UK (Oct 21 @ 8:30 am GMT)

October 16, 2026 [Wi-Fi NOW TV]

Wi-Fi HaLow: New Technology & Business Opportunities for Europe (Tue Nov 3 @ 10:30 am CET)

Show all news

Latest white papers All white papers

New Aprecomm white paper: Understanding the business-critical shift from QoS ...

New paper: Enea publishes the definitive technical guide to Wi-Fi Offloading

New MediaTek Filogic paper on Wi-Fi 8 (802.11bn) highlights Ultra High Availa...

This website uses cookies to improve your experience. Read more in our privacy statement. Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Wi-Fi NOW

Join WiFi NOW for free

Create your free account to access unique insights and industry resources.

  • Unlock articles
  • Access reports & resources
  • Download presentations
  • Watch webinars
  • Stay updated on the latest
  • This field is for validation purposes and should be left unchanged.

Already have an account? Log in

Log in

Don’t know your password? Click here to login with an e-mail link instead.

Forgot your password?
Don’t know your password?

Enter your e-mail below and we'll send you a login link.

No account yet? Join for free

Wi-Fi NOW (Hetting Global ApS), Denmark company registry no. 40955437
Hedeskovvej 9
DK-8520 Lystrup, Denmark.
Contact: Tlf: +45 25341705 / Claus Hetting

For questions or comments, please contact Chief Administrator [email protected]

Visa logo MasterCard logo JCB logo American Express logo

Terms of Purchase - Privacy Statement - Terms of Service