• wifinowglobal.com
  • syndicated.wifinowglobal.com
  • Wi-Fi NOW Global
  • Wi-Fi NOW Asia
  • Wi-Fi NOW Latin America

Wi-Fi NOW Global

  • Wi-Fi
  • Wi-Fi HALOW
  • ULTRA-WIDEBAND
  • RESOURCES
  • OUR PARTNERS
  • BECOME A PARTNER
  • BECOME A FREE MEMBER
  • WiFi NOW AUDIENCE INTELLIGENCE 2027
  • WiFi NOW WORLD CONGRESS 2027 PROSPECTUS
  • SERVICES
  • SHOP
  • EVENTS
    • CURRENT EVENTS
    • PREVIOUS EVENTS
    • EXPO
    • EventSpace®
  • RESOURCES
  • HALL OF FAME
  • ACADEMY
    • Masterclasses
    • Wi-Fi 7 PHY/MAC
    • 6 GHz operation including AFC
  • AWARDS
    • ABOUT AWARDS
    • CATEGORIES
    • WHY ENTER?
    • HOW TO ENTER
    • JUDGES
    • SELECTION CRITERIA
  • NEWS & TV
  • HALL OF FAME
  • ABOUT US
    • ABOUT Wi-Fi NOW
    • MANIFESTO
    • OUR RATINGS
    • OUR CREDENTIALS
    • MEET THE TEAM
    • CONTACT US
    • EventSpace®

Embedded World: Synaptics targets US$3.2B ultra-low-power IoT chip market with new Wi-Fi/BLE/Thread SoC

March 10, 2025 | INDUSTRY LEADERS | by Claus Hetting, Wi-Fi NOW CEO & Chairman

Above: A selection of smart home & elderly care use cases enabled by Synaptics combination of Wi-Fi/BLE/Thread connectivity with AI-native MCUs. A range of other use cases exist for industry and for example for entertainment in connection with Wi-Fi sensing for smart TVs.

By Claus Hetting, WiFi NOW CEO Chairman

This week at Embedded World in Nuremberg, Germany, IoT chipset leader Synaptics is introducing the company’s first ultra-low-power multi-protocol wireless SoC featuring all of Wi-Fi, BLE, and Zigbee/Thread connectivity. The new SoC is part of a wider push into what Synaptics believes to be an emerging US$3.2 billion market. The connectivity chip complements Synaptics new AI-native SR-series MCUs enabling a host of new intelligent use cases, the company says. 

The market for ultra-low-power Wi-Fi IoT chipsets is one of the most promising in the Wi-Fi industry and now once again, competition and innovation are ramping up. This week Synaptics launched its bid for ultra-low-power connectivity SoC market share with the introduction of a new family of multi-protocol chipsets. Synaptics says its new SYN461x SoC series – which is an extension of its VerosTM family of smart connectivity solutions – is designed for IoT device AI at the edge and targets wearables, smart watches, speakers,  headsets, home appliances, as well as a host of industrial applications.

Above: Architecture for Synaptics’ new SYN461x Wi-Fi/BT/BLE/Thread SoC (Synaptic calls this ‘triple combo’) released at Embedded World this week.

Single-chip tri-band support, excellent range, and support for Synaptics AstraTM AI-native compute platform for IoT are among its most important features, Synaptics says. The Synaptics Veros brand for Wi-Fi and multi-protocol wireless connectivity was only introduced in October of last year, which means the company is making inroads into the IoT market with cutting-edge SoC solutions at warp speed. Much of Synaptics’ current portfolio of wireless connectivity SoCs are the result of a series of IP licensing agreements with Broadcom, the most recent extension of which was announced last month.

The SYN461x SoC series delivers up to 50 Mbps of data rate across (up to) all three Wi-Fi bands and feature integrated Tx/Rx switch, LNAs, and PAs. This means only a direct antenna connection is required, which simplifies IoT device designs and lowers costs, Synaptics says.

The market for ultra-low-power Wi-Fi IoT is potentially massive and growing for a few reasons: Wi-Fi connectivity is often more useful than Bluetooth because of its longer range and higher bandwidth but its use in battery-powered devices has – until now – been hampered by power constraints. This is now changing with ultra-low-power SoCs such as Synaptics SYN461x series, which typically consumes only milliwatts of power. In some cases this results in years of battery operation for example for sensors, home automation devices, and appliances.

Meanwhile Bluetooth continues to be important to support – for example – device onboarding according to the new Matter IoT standard, which is expected to streamline and foster growth across a highly fragmented global IoT market in coming years. Synaptics SYN461x series also features Zigbee/Thread networking (IEEE 802.15.4) – a requirement for Matter – and incorporates Bluetooth/BLE channel sounding for precise distance measurements as well as LE Audio, Synaptics says.

A platform for multimodal AI at the edge

Perhaps Synaptics’ most compelling competitive edge on the IoT connectivity market is bundling connectivity with the company’s strong focus on low power embedded processors in the form of its AstraTM platform. This includes new adaptive microcontroller units (MCUs) introduced at Embedded World this week – dubbed the SR-series – which is optimised for ‘multimodal’ consumer, enterprise, and industrial Internet of Things (IoT) workloads for context-aware AI at the edge.

Synaptics says that ‘multimodal’ in this case refers to how people interact with the IoT device or – for example – how the device senses its environment via voice, sound, vision, video, touch, motion, and more. The AI processing uses the collected input to ‘learn’ what it is being asked to do and can often predict or anticipate what is needed. This could for example be a laptop that shuts down when it no longer detects a user (or detects an unauthorised user trying to access it) or an alarm system that can detect and distinguish between glass breaking and a baby crying – or perhaps even a camera that can tell the difference between a crawling baby and a pet, Synaptics says.

The small form-factor MCUs are designed for integration into devices such as battery-operated security cameras, sensors, appliances, point-of-sale, digital signage, and scanners. The company’s Machina development kit is the link between the Astra embedded compute platform and the Veros wireless connectivity SoCs.

We’re delighted to announce that Synaptics is our new WiFi NOW IoT partner and will be speaking at the Wi-Fi World Congress in Mountain View on April 28-30. For more information on the event read here. We will be working closely with Synaptics on bringing thought-leading IoT industry content to WiFi NOW readers and followers in the coming year. 

/Claus.

  • Wi-Fi IoT
  • Synaptics

Wi-Fi Industry News

October 18, 2026 [Weekly News Brief]

Roundup: Apple’s UWB, Realtek’s Wi-Fi 8, Extreme Networks wins award, Brazil’s 6 GHz dispute continues, & Japan’s Wi2 extends OpenRoaming

October 16, 2026 [Wi-Fi NOW TV]

Dynamic Spectrum Alliance Global Summit: Live Stream from London, UK (Oct 21 @ 8:30 am GMT)

October 16, 2026 [Wi-Fi NOW TV]

Wi-Fi HaLow: New Technology & Business Opportunities for Europe (Tue Nov 3 @ 10:30 am CET)

October 13, 2026 [Breaking News]

Network X: Plume Console sets new ‘gold standard’ for Agentic AI-powered ISP operations

October 13, 2026 [AI Operations]

Network X: Major Qualcomm announcements on Wi-Fi 8, ISP intelligence SW platform, and new silicon for FWA

October 13, 2026 [Industry leaders]

MediaTek at Network X: On-chip AI can reduce home gateway Wi-Fi energy consumption by 50%

October 10, 2026 [Weekly News Brief]

Roundup: MediaTek’s Wi-Fi 8, Sagemcom’s RDK EasyMesh, HPE’s Ryder Cup, Silicon Labs’ AI platform, Apple works with LG

October 09, 2026 [Innovations in Wi-Fi]

Netduma: Real-time home broadband and Wi-Fi experience optimisation belongs on the CPE, not in the cloud

October 04, 2026 [Wi-Fi NOW Announcement]

WiFi NOW lands Extreme Networks, HPE, and Cisco as WiFi NOW Partners for the 2026-2027 season

October 04, 2026 [Weekly News Brief]

Wi-Fi 8 operator validation in Brazil, TP-Link’s Wi-Fi 8, SPARK lands another client, FCC’s new UWB rules, Samsung combines UWB & BLE

Topics covered in this article

  • Wi-Fi IoT
  • Synaptics
Resource Centre

Your hub for the latest Wi-Fi industry insights and resources

Research reports, in-depth technology guides and expert insights on Wi-Fi — new resources every week, free for members.

  • Solutions & Use Cases
  • Technology Guides
  • Expert Insights
Explore the Resource Centre →
  • Expert InsightsThe predistortion pioneer who says Wi-Fi has outgrown DPD: QuantalRF’s Dr Ali Fard speaks out on Wi-Fi 8 and AI at the edgeOctober 18, 2026
  • Expert InsightsInventor of AI Ops for enterprise Bob Friday explains why agentic AI will finally make self-driving enterprise networks a realityOctober 18, 2026
  • Expert InsightsFrom Hype to Hard Numbers: AI Arrives at the ISP Support DeskOctober 17, 2026

Download Media kit

Breaking News

October 18, 2026 [Weekly News Brief]

Roundup: Apple’s UWB, Realtek’s Wi-Fi 8, Extreme Networks wins award, Brazil’s 6 GHz dispute continues, & Japan’s Wi2 extends OpenRoaming

October 16, 2026 [Wi-Fi NOW TV]

Dynamic Spectrum Alliance Global Summit: Live Stream from London, UK (Oct 21 @ 8:30 am GMT)

October 16, 2026 [Wi-Fi NOW TV]

Wi-Fi HaLow: New Technology & Business Opportunities for Europe (Tue Nov 3 @ 10:30 am CET)

Show all news

Latest white papers All white papers

New Aprecomm white paper: Understanding the business-critical shift from QoS ...

New paper: Enea publishes the definitive technical guide to Wi-Fi Offloading

New MediaTek Filogic paper on Wi-Fi 8 (802.11bn) highlights Ultra High Availa...

This website uses cookies to improve your experience. Read more in our privacy statement. Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Wi-Fi NOW

Join WiFi NOW for free

Create your free account to access unique insights and industry resources.

  • Unlock articles
  • Access reports & resources
  • Download presentations
  • Watch webinars
  • Stay updated on the latest
  • This field is for validation purposes and should be left unchanged.

Already have an account? Log in

Log in

Don’t know your password? Click here to login with an e-mail link instead.

Forgot your password?
Don’t know your password?

Enter your e-mail below and we'll send you a login link.

No account yet? Join for free

Wi-Fi NOW (Hetting Global ApS), Denmark company registry no. 40955437
Hedeskovvej 9
DK-8520 Lystrup, Denmark.
Contact: Tlf: +45 25341705 / Claus Hetting

For questions or comments, please contact Chief Administrator [email protected]

Visa logo MasterCard logo JCB logo American Express logo

Terms of Purchase - Privacy Statement - Terms of Service