• wifinowglobal.com
  • syndicated.wifinowglobal.com
  • Wi-Fi NOW Global
  • Wi-Fi NOW Asia
  • Wi-Fi NOW Latin America

Wi-Fi NOW Global

  • Wi-Fi
  • Wi-Fi HALOW
  • ULTRA-WIDEBAND
  • RESOURCES
  • OUR PARTNERS
  • BECOME A PARTNER
  • BECOME A FREE MEMBER
  • WiFi NOW AUDIENCE INTELLIGENCE 2027
  • WiFi NOW WORLD CONGRESS 2027 PROSPECTUS
  • SERVICES
  • SHOP
  • EVENTS
    • CURRENT EVENTS
    • PREVIOUS EVENTS
    • EXPO
    • EventSpace®
  • RESOURCES
  • HALL OF FAME
  • ACADEMY
    • Masterclasses
    • Wi-Fi 7 PHY/MAC
    • 6 GHz operation including AFC
  • AWARDS
    • ABOUT AWARDS
    • CATEGORIES
    • WHY ENTER?
    • HOW TO ENTER
    • JUDGES
    • SELECTION CRITERIA
  • NEWS & TV
  • HALL OF FAME
  • ABOUT US
    • ABOUT Wi-Fi NOW
    • MANIFESTO
    • OUR RATINGS
    • OUR CREDENTIALS
    • MEET THE TEAM
    • CONTACT US
    • EventSpace®

Cisco @MWC: Serving 22,000+ guests with Wi-Fi, exploding 6 GHz usage, Cisco Spaces, wayfinding, and more

March 5, 2026 | MWC 26 | by Claus Hetting, Wi-Fi NOW CEO & Chairman

By Claus Hetting, WiFi NOW CEO & Chairman

Cisco’s pavilion at Mobile World Congress is usually one of the most interesting sources of insight into state-of-the-art enterprise Wi-Fi and applications – and this year was no different. We caught up with Cisco Wireless CTO Matt MacPherson, Engineering Product Manager Shai Silberman, and Distinguished Engineer Bart Brinckman. We’ve also picked a few additional highlights (see photos below).

Cisco Wi-Fi serves more than 22,000 guests at MWC

This week Cisco has – as always – been providing the live Wi-Fi (including OpenRoaming with Passpoint auto-connect) at Mobile World Congress in Barcelona and this year device statistics from Cisco’s Network Operations Center reveal the 6 GHz  adoption story: The number of clients ready to connect to 6 GHz Wi-Fi has more than doubled since last year while in Hall 3 of the MWC – where Cisco’s booth is located – more than 50% of devices are 6 GHz ready, Cisco says. At the Cisco booth more than 70% of devices are 6 GHz enabled. Also on display was a unified wireless IoT application using UWB, Zigbee, Bluetooth, and Wi-Fi to enable efficient real-time patient monitoring – see the video below for details.

Adoption of 6 GHz devices explodes at MWC

Adoption of 6 GHz-capable Wi-Fi devices has improved tremendously at MWC this year compared to last year (see spectrum utilisation map below) but famously, Europe is still undecided on permitting upper 6 GHz band for Wi-Fi operation. As a result the upper 6 GHz band is empty and could easily have provided plenty of much needed additional Wi-Fi capacity at MWC in Barcelona this year.

Above: Comparing 6 GHz spectrum usage at the MWC 2025 and this year. Europe does not permit upper 6 GHz operation, which otherwise would significantly improve Wi-Fi services at MWC.

Cisco Spaces at MWC: Foot traffic, traffic heat map, and more

One of the many impressive Cisco demonstrations at MWC is the Cisco Spaces application showing people density (foot traffic) across the many giant halls at MWC. Foot traffic analysis allows organisers to optimise people flows and set pricing for booths based on traffic. Cisco also uses AI-based radio resource management (channel allocations) to optimise overall Wi-Fi performance at MWC. One of Cisco’s main radio innovations of this year is the WiFi NOW Award-winning Catalyst 9179F hyper-directional Wi-Fi 7 AP, which adds much needed Wi-Fi capacity and performance at for example large venues such as the MWC and at stadiums, too.

Above: Cisco Spaces screenshot of foot traffic at MWC 26.
Above: Cisco Wireless CTO Matt MacPherson showing a transparent case version of Cisco’s WiFi NOW Award winning hyper-directional Wi-Fi 7 AP, Catalyst 9179F.

Wayfinding at the MWC with ultra-wideband and more

Accurate wayfinding is now possible on Cisco infrastructure using new ultra-wideband technology combined with other methods including Wi-Fi. At MWC Cisco showed how Cisco Spaces accurately determines the walking path for example to and from meeting rooms at Mobile World Congress – a highly useful application given the size and complexity of the Fira in Barcelona.

Above: Cisco Spaces wayfinding at MWC using UWB and other location technologies.

Demonstrating ultra-reliable wireless backhaul (URWB)

URWB is not Wi-Fi – but it runs on Cisco’s Wi-Fi access points (and on Wi-Fi spectrum) and it delivers a big boost to backhaul reliability in order to serve – for example – latency-critical communications for industry. At MWC Cisco demonstrated URWB by way of a remotely operated toy jeep (see below). Cisco is pushing for a version of URW to be included into future Wi-Fi standards, Matt MacPherson said.

Above: Cisco’s demonstration of ultra-high reliability backhaul at MWC. Cisco is pushing for this feature to be included into future Wi-Fi standards, Matt MacPherson said.

/Claus.

  • Cisco
  • MWC 26

Wi-Fi Industry News

October 18, 2026 [Weekly News Brief]

Roundup: Apple’s UWB, Realtek’s Wi-Fi 8, Extreme Networks wins award, Brazil’s 6 GHz dispute continues, & Japan’s Wi2 extends OpenRoaming

October 16, 2026 [Wi-Fi NOW TV]

Dynamic Spectrum Alliance Global Summit: Live Stream from London, UK (Oct 21 @ 8:30 am GMT)

October 16, 2026 [Wi-Fi NOW TV]

Wi-Fi HaLow: New Technology & Business Opportunities for Europe (Tue Nov 3 @ 10:30 am CET)

October 13, 2026 [Breaking News]

Network X: Plume Console sets new ‘gold standard’ for Agentic AI-powered ISP operations

October 13, 2026 [AI Operations]

Network X: Major Qualcomm announcements on Wi-Fi 8, ISP intelligence SW platform, and new silicon for FWA

October 13, 2026 [Industry leaders]

MediaTek at Network X: On-chip AI can reduce home gateway Wi-Fi energy consumption by 50%

October 10, 2026 [Weekly News Brief]

Roundup: MediaTek’s Wi-Fi 8, Sagemcom’s RDK EasyMesh, HPE’s Ryder Cup, Silicon Labs’ AI platform, Apple works with LG

October 09, 2026 [Innovations in Wi-Fi]

Netduma: Real-time home broadband and Wi-Fi experience optimisation belongs on the CPE, not in the cloud

October 04, 2026 [Wi-Fi NOW Announcement]

WiFi NOW lands Extreme Networks, HPE, and Cisco as WiFi NOW Partners for the 2026-2027 season

October 04, 2026 [Weekly News Brief]

Wi-Fi 8 operator validation in Brazil, TP-Link’s Wi-Fi 8, SPARK lands another client, FCC’s new UWB rules, Samsung combines UWB & BLE

Search

Topics covered in this article

  • Cisco
  • MWC 26
Resource Centre

Your hub for the latest Wi-Fi industry insights and resources

Research reports, in-depth technology guides and expert insights on Wi-Fi — new resources every week, free for members.

  • Solutions & Use Cases
  • Technology Guides
  • Expert Insights
Explore the Resource Centre →
  • Expert InsightsThe predistortion pioneer who says Wi-Fi has outgrown DPD: QuantalRF’s Dr Ali Fard speaks out on Wi-Fi 8 and AI at the edgeOctober 18, 2026
  • Expert InsightsInventor of AI Ops for enterprise Bob Friday explains why agentic AI will finally make self-driving enterprise networks a realityOctober 18, 2026
  • Expert InsightsFrom Hype to Hard Numbers: AI Arrives at the ISP Support DeskOctober 17, 2026

Subscribe to Wi-Fi NOW

Stay updated on Wi-Fi News & Information

  • This field is for validation purposes and should be left unchanged.

Upcoming events

WiFi NOW World Congress USA 2027

April 19, 2027

Register now
All events

Latest white papers All white papers

New Aprecomm white paper: Understanding the business-critical shift from QoS ...

New paper: Enea publishes the definitive technical guide to Wi-Fi Offloading

New MediaTek Filogic paper on Wi-Fi 8 (802.11bn) highlights Ultra High Availa...

Upcoming Masterclasses

On-demand: Inside Wi-Fi 6E & Wi-Fi 7

MASTERCLASS: A JOURNEY INSIDE Wi-Fi 6E

Register now
All masterclasses

Wi-Fi NOW Services

Job platform

Stay updated on the latest jobs in the Wi-Fi industry.

Go to jobs

Wi-Fi Academy

Interested in the latest technologies in Wi-Fi?

Go to academy

Syndicated

The latest press releases from all Wi-Fi companies.

Visit syndicated
This website uses cookies to improve your experience. Read more in our privacy statement. Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Wi-Fi NOW

Join WiFi NOW for free

Create your free account to access unique insights and industry resources.

  • Unlock articles
  • Access reports & resources
  • Download presentations
  • Watch webinars
  • Stay updated on the latest
  • This field is for validation purposes and should be left unchanged.

Already have an account? Log in

Log in

Don’t know your password? Click here to login with an e-mail link instead.

Forgot your password?
Don’t know your password?

Enter your e-mail below and we'll send you a login link.

No account yet? Join for free

Wi-Fi NOW (Hetting Global ApS), Denmark company registry no. 40955437
Hedeskovvej 9
DK-8520 Lystrup, Denmark.
Contact: Tlf: +45 25341705 / Claus Hetting

For questions or comments, please contact Chief Administrator [email protected]

Visa logo MasterCard logo JCB logo American Express logo

Terms of Purchase - Privacy Statement - Terms of Service