By Claus Hetting, Wi-Fi NOW CEO & Chairman
Smart home Wi-Fi pioneer Plume has in record time accumulated a massive client base: Plume solutions now power more than 20 million homes through 150 communication service providers (CSPs), Plume announced yesterday. Less than two weeks ago Plume won two 2020 Wi-Fi NOW Awards.
Every entrepreneur worth his or her salt knows how challenging it is to scale any new product and solution – which makes Plume’s already industry-leading achievements even more impressive. Yesterday the company released their latest tally of CSP clients and homes connected: Within just a couple of years, Plume has gone from zero to 20 million homes served, the company says.
More than that, the company now says it is adding a staggering one million new home activations per month. Plume’s Cloud-based smart Wi-Fi and other services are currently delivered through more than 150 CSP customers. We don’t know exactly what the record might be for the speed and extent of such rollouts but to our knowledge no other smart home Wi-Fi or similar broadband product comes close to Plume’s results.
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A lot of Plume’s accelerated success can be attributed to a sophisticated – and probably unprecedented – partnership strategy. This includes teaming up with US cable television cooperative NCTC (with 700 members) as well as with multiple CPE vendors such as Technicolor, Sagemcom, ADTRAN, and others. Add to this Plume’s achievement in getting the company’s OpenSync open-source home broadband middleware platform to market: Today OpenSync connects some 25 million home Wi-Fi access points and is supported by major silicon providers including Qualcomm.
Current Plume clients and partners also include cable giants Charter Communications, Comcast Cable, and Liberty Global. Plume is also deeply involved in defining the open-source Wi-Fi delivery architecture of the future within the framework of the Facebook-supported Telecom Infra Project (TIP) organisation.
Plume is well-positioned to benefit from a massive projected hike in the size of the smart home market. “We’re forecasting exponential growth in the smart home market with yearly revenues from connected devices and associated services reaching nearly $263 billion by 2025,” said Anirudh Bhaskaran, Senior Industry Analyst at Frost & Sullivan, as quoted in yesterday’s press release.
Less than two weeks ago Plume won two Wi-Fi NOW Awards: Best In-home Wi-Fi Product for ‘WightFibre Whole-home Wi-Fi Powered by Plume’ (in partnership with Isle of Wight’s WightFibre) and Best Wi-Fi Service Provider Solution for the Plume CEM (‘Consumer Experience Management’) platform. For more about the 2020 Wi-Fi NOW Awards read here.