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May 30, 2022 | Wi-Fi NOW TV

How subscriber expectations affect ISP profitability (Tuesday, May 31 @ 6 pm CET / 9 am PST)

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To view the live event register above and the video will appear. The event will begin at 6 pm CET / 9 am PST.

Broadband subscribers have higher Wi-Fi expectations than ever before but their understanding of how Wi-Fi differs from the Internet hasn’t changed. Just last year, 63% of consumers around the world called their ISP for help with Wi-Fi issues and 49% of them considered changing providers because of poor Wi-Fi experience – even though these issues were not the fault of the ISP.

On the other hand, 58% of consumers would upgrade their internet plan if it meant a better Wi-Fi experience. This means the right approach to managing subscriber expectations could transform increased support costs into increased profitability.

In this webinar we will explore:

  • The most common subscriber misconceptions that cause poor Wi-Fi experiences
  • How subscribers’ misconceptions cost you as an ISP time and money
  • And strategies to manage subscribers’ expectations and increase profitability

For more information on this topic make sure you also have a look at the following resources:

  • The ISP Support Experience Report
  • Whitepaper: Exploring Wi-Fi installations as the key to ISP growth

With thanks to our sponsor:

 – and our great speakers (more to be announced): 

  • Jason Moore
    CEO, RouteThis
  • Claus Hetting
    CEO & Chairman, Wi-Fi NOW
  • Andrea Atkinson
    VP Customer Experience, Execulink Telecom
  • Martin Wren-Hilton
    Director of Wireless Innovation, TalkTalk

  • RouteThis
  • Smart home
  • Wi-Fi Quality

Topics covered in this article

  • RouteThis
  • Smart home
  • Wi-Fi Quality
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